Founded by CEO Filippo Gervasini – who has been active in the Ice & Snow industry for close to 20 years as for 2019 – ICE NOW has been establishing itself as a fast growing provider of turn - key solutions when it come to Ice & Snow FEC’s (Family Entertainment Centres), specializing in working with Shopping Malls.
Filippo Gervasini – Italian – Aged 43 – Started off in Malaysia in 2004, introducing the then first generation of synthetic ice rinks for malls. Please refer to this historical video of one of the launches of the then “Smart Ice Arena” the first of its kind artificial ice rink for leisure.
From 2009, we came up with the first generation of mobile ice rinks made for shopping malls: an easy and fast setup, silent machines to be placed indoor, a viable operational scheme. More than 50+ mobile rinks appeared in SE Asia in the decade to follow.
From 2012, our team in troduced another to - be revolutionary concept: the mobile snow for malls. As many more projects were rolled.
In the more recent years, under ICE NOW, our team, leveraging on the solid technical and operational know - how as well on network build over a decade with the industry key players, moved the business model from supplying products to supplying solutions.
Nowadays, ICE NOW is a truly unique company providing full solutions (“Turn - Key solutions”) for the new generation of Hybrid FEC with snow 2.0 in positive temperatures
From Conceptual Design to Detailed Design, from Theming Design to its execution, From attractions and equipment supply, to start up and operations consultancy.
As for 2019, Ice Now biggest and newest project consist of a 6,000+ square meters Hybrid Ice & Snow FEC, absolutely the first of its kind, that will open later in 2019 in the largest mall in Kuwait.
Ice Now has taken care of the project from scratch: from conceptual design, detailed design, technical DWG, equipment supply, theming design and supply. Ice now will also assist in the operations.
Our Team has an excellent knowledge of all rides & attractions, their application and implications for edutainment, thus we are able to assist our clients on all aspects.
The leading team is made of industry professionals from 08 countries, with proven solid experience and background in the respective field.
Our team, led by CEO Filippo Gervasini, has been in the industry for 2 decades. Participated and attended to over 50+ industry exhibitions and events, having a built an extremely solid network.
Our team has conceptualized and created the first of its kind hybrid FEC combining an array of dry and wet concepts, rides and attractions.
DEAL DUBAI 2016
AMTECH IRAN 2017
DEAL DUBAI 2017
DEAL DUBAI 2018
DEAL DUBAI 2018
IAAPA ASIA HONG KONG 2018
IAAPA ASIA SHANGHAI 2019
First Synthetic ice rink in Shopping MallFilippo Gervasini introduces the first mobile synthetic ice rink – called the smart ice arena – and launches in SE Asia in Malaysia. A huge success, followed by 25 more events in following 2 years.
Moving to natural (real) ice, then onto snow
First of its kind permanent ice rink in a new hotel.
Opened in 2009, and still up and running 10 years later (as for August 2019).
Cont’edOur team has worked on the ground, followed projects from design to implementation and operations, thus having a solid knowledge of technical and practical side of things: something of high value for ICE NOW’s new clients.
The Snow Era BeginsIntroduction of the first of its kind MOBILE snow a massive footfall increase for the mall operator, exceeding their expectations.
The Mountain ThrillerThe team of Ice Now and Majid Al Futtaim (Ski Dubai) joined forces to conceptualize and design the Mountain Thriller, a custom made dry ride integrated in a snow facility. The ride opened in 2016 and was replicated in Ski Egypt in Cairo (Egypt). Photos Courtesy of Majd Al Futtaim (Ski Dubai).
First & Biggest permanent ice rink in VietnamExecuted at the breaking-record speed of just 3 months in Royal City Mall, Ha Noi, Vietnam.
Semi permanent full specs Olympic ice arena 1,800 SQMAnother special project, a full specs Olympic arena sized 1,800 Square meters built under a special structure in a car park of a mall. Semi permanent rinks of this size were never done before in the SE Region.
From Products to Full Solutions
The business moves from selling products to selling turnkey solutions. Soon after, Ice Now sold the first of its kind indoor multi concept (ice + snow + rides). A 3,000 SQM located in a prime mall, completed October 2018.
First Ice & Snow FEC in Mall (opened Q4/2019)